06-05-2019
New Barbecue and Summer products for 2019
Summer is here, and we are delighted to announce the launch of several new lines for this years BBQ season, along with a few new additions to the Summer pre-pack range. We are also pleased to bring back some successful products from previous launches - all available at Waitrose stores now!
As May brings with it some higher temperatures, the more
ambitious around the country are beginning to bring out their tongs and grills
for the first summer barbecues. As with every year, we are glad to bring some
new products for barbecue season, and re-introduce a few as well - this years
Barbecue range includes several successful products from previous barbecue
launches, brought back by popular demand. We have also brought out some new
lines for summer outside of the barbecue range.
New to our barbecue repertoire is the Green Harissa Beef Kebabs. These use our 100% British beef mince in
a recipe containing parsley, coriander, cumin and mint, creating a succulent
shish kebab which cooks in 12 minutes on the barbecue. These come pre-skewered
and can be eaten straight off the grill, or sliced and piled onto flatbreads
with fresh salad and yoghurt or chili sauce.
Also new are our 4
New York inspired Steaks. We have used a New York-style dry rub on these, containing
garlic, demerara sugar, mustard and green peppercorns to give a wonderful
flavour on the cooked steaks. They are quite small – two steaks make one
portion - and benefit from being cooked quickly on a high heat.
Treacle Cured Flat
Iron Steak returns for this years barbecue launch, after a popular first
year last barbecue season. One of our more ambitious barbecue products to date,
this uses the under-rated flat iron cut from the chuck and blade section of the
animal, named for its distinctive shape – prized for its marbling and powerful
flavour. This has been cured with black
treacle, allowing it a subtle sweetness, and oak-smoked, a further step in our
work with smoked products. Packaged with dried apricots, which play off the sweetness
of the treacle, and fresh, zesty lemon thyme, this product will serve 2 for an
indulgent barbecue dinner.
Chimmichurri Bavettes
will also be making a welcome return this year. This product celebrates another
under-used cut, the bavette, popular in French cuisine. This classic cut is
matched with a chimichurri marinade – a flavourful uncooked sauce which is oil
based and contains chopped parsley, vinegar and garlic - popularized in Argentinian and Uruguayan
gastronomy. This product, a fusion of French and South American cuisines, works
well grilled to medium rare on the barbecue and served with home-made chips –
or indeed on toasted fresh bread for an indulgent take on the classic steak
sandwich.
Of course, no barbecue launch would be complete without a
selection of British beef burgers. All the burger lines of this years launch
are previous products brought back by demand – the sweet Applewood Beef Burgers, the
savoury, hoppy 4 Caramelised Onion & Ale Burgers and
the smokey 4 Hickory Burgers.
Pre-pack
Alongside our barbecue range, we have also launched a number
of pre-packaged products for the Summer range.
Brand new for summer this year is the Rump Steak Fajita Stir Fry. This uses strips of flavoursome rump
steak matched with a smoky Mexican style rub which includes ancho and chipotle
chili, dried bell pepper and smoked paprika for an earthy, moderately spicy
flavour which works exceptionally packed into fajitas with sour cream.
There are some new burger lines for summer alongside the
re-introduced barbecue lines, including 2
British Beef Rump Burgers, as well as a number of burgers using Hereford
beef.
Our popular Dry Aged Hereford Burgers have returned, this
time with a slightly modified recipe, whilst we have used beef from our
Hereford breed scheme in 3 added-value burger lines – Peppered Hereford Burgers, Hereford
Burgers with Cheese and Hereford
Burgers with Black Garlic. As a business who have championed Hereford beef
for over 20 years, we are delighted to have a burger range which reflects this.
The three Hereford Burger lines will form part of Waitrose’s ‘Scrumptious
Summer’ range.
New for this year is our
2 British Beef Hanger Steaks with Ale. The hanger steak, also known as the
butchers steak – is cut from the diaphragm and called so as butchers would reputedly
save the flavourful cut for themselves after selling the more well-known cuts. Marinated
in rich ale and spices, this is a superb product which can be used to make an
incredibly flavourful steak sandwich (serve it with a pint of British ale on the
side for full effect) or pan-fried quickly and served with thin cut fries.
Another new offering is our Venison Shoulder Steaks with Cherry Ketchup – this consists of
four venison shoulder steaks and
comes with a sachet of sweet, slightly tart cherry ketchup which, drizzled over
the cooked steak, pairs fantastically off the tender venison. The shoulder is a
well-worked muscle, and thus is best cooked quickly on a high heat. Other
venison lines which will join the summer line-up are Venison Mince for pre-pack and a NZ Venison Steak.
We are excited to have launched such a wide range of summer
products, and hope they will all find success in-store, on or off the barbecue!
A great deal of gratitude is owed to our New Product Development team for their
hard work in bringing such a wide range of products out at once – we hope
you’ll give them a try next time you are in store!