As the nights become shorter and carollers line the streets of Yorkshire, the time has come to line the Waitrose shelf with some brand new beef products to mark the Yuletide season, and provide a spectacular alernative, or addition, to the traditional turkey feast.
Every Christmas, Dovecote Park are proud to offer Highland
beef at Waitrose, the only supermarket which will offer the product. Our
Highland beef is available as a sirloin, forerib, fillet or corner cut topside
through special order, and also in a small number of pre-packed products on
In addition to this, we have developed a number of new
products for the Waitrose shelf, the result of months of diligent work from our
New Product Development team.
Firstly, we have two of last year’s Christmas joints, back
by popular demand! The British beef corner cut topside,, paired with a rich
garlic and chive butter and a selection of classic British herbs appears once
again on the shelf, this time in a new packaging format. Also returning is the venison
silverside, paired with a delicious sour cherry and port butter.
We are also proud to announce the launch of three brand new
pre-packed products for the Waitrose Christmas and Waitrose1 ranges.
British beef sirloin medallions, wrapped in dry cured bacon and packaged in a
pair with a mushroom and brandy butter are a superb addition to our range. With
the warming festive flavours of the butter, these are an excellent choice for a
couple spending Christmas together, or for a special New Years dinner.
This Christmas also sees two new pre-packaged joints joint
our repertoire – including a British beef rump wrapped in smoked bacon, served
with a bespoke stuffing.
‘The British beef rump
joint is a classic roasting joint, and a great option for those on a more
modest budget.’ says Jonathan
Murray, Food Innovator and Executive Chef at Dovecote Park.
‘We’ve developed a
really unique festive stuffing to complement the beef and mark this out as an
outstanding Christmas product. Using our beef bone marrow underlines the
flavour of the joint and is a unique alternative to the pork based stuffings,
and the flavours and aromas of Stilton, port and chestnut are classic Christmas
favourites. To cap it off, the smoked bacon we’ve wrapped around the edge of
the joint helps keep the juices in and adds the wonderful smoky flavour to the
Finally, as part of the Waitrose1 line - the supermarkets
first ever premium line which
launched in May -we have launched a showstopper product
in the form of a 30 day dry aged sirloin joint. This is sourced from native
breed cattle (Aberdeen Angus and Hereford) and is kept on the bone, ensuring
excellent depth of flavour and easy carving.
Ben Watling, Machinery
and Process Development Executive, said of the product;
‘Dovecote Park have
always led the market in dry aged product, and dry aged sirloins have always
been one of our most prized products. I’m excited this time to be offering a
sirloin on the bone – this really locks that fantastic dry aged flavour in.
We’ve also added some seasonal herbs underneath the fat – bay and rosemary –
and these permeate the meat while the joint is cooked. Finally, with the dry
aged joint, you get a crackling when the joint is finished cooking, adding an extra
treat to the meal. This is truly a magnificent Christmas centrepiece.’
We are delighted to once again be offering such a superb
selection of Christmas products and would like to offer congratulations to our
NPD team for all their hard work in developing them. All our festive products
are on offer in store now – look for them next time you are in Waitrose!